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CHCCOM003 Develop Workplace Communication Strategies

Question

Answered

Question:

Case Scenario:

Samir is a new outreach worker for the Salvation Army, assigned to work with his mentor Captain Paul Moulds who is the manager of the Oasis Youth Refuge Centre in Sydney. The Refuge can sleep 14 youth per night and the waiting list is long. Paul needs to communicate a lot of information out to the community about the Oasis refuge and its efforts to get youth off the street.

The Caledonia Foundation, in partnership with Shark Island Productions (film company) and The Salvation Army want to raise awareness of the growing incidence of youth homelessness in Australia and together develop a National education and outreach campaign using digital media.

The communication strategies focused on creating a film titled “THE OASIS” showing firsthand how the Oasis Refuge operates in helping youth on the street. The campaign’s increased awareness succeeded in triggering The National Youth Commission’s (NYC) Report ‘Australia’s Homeless Youth”.

Supported by these ongoing comprehensive education and outreach programs, THE OASIS documentary has helped to raise awareness of youth homelessness within secondary schools providing a platform to encourage students and teachers to get involved and become part of the solution in their local communities.

Part of Samir’s job role was to assist with estabilising communication protocols for the OASIS school’s engagement program which provides access to OASIS Schools Liaison Office, educational tools, engagement opportunities and ongoing support to Secondary Schools such as:

  • The Oasis Documentary and Study Guide
  • Teaching resources: Youth Homelessness Matters and Teaching Social Issues through English
  • Live presentations and 60 minutes to half day interactive workshops
  • Real world volunteering opportunities and local mission trips
  • Youth Homelessness Ambassador Initiative

Provide responses based on the scenario

  1. What were the strengths and opportunities of this collaborative partnership of three organisations that contributed to the success of the campaign in promoting themselves to stakeholders and holding back competitors for the same funding opportunities?
  1. How would Samir and the outreach team identify external information needs and how did they adapt communication strategies to suit the OASIS school’s engagement program?
  1. After reading this case scenario, watch the film and read the impact statement provided in the hyperlinks in the scenario. Part of Samir’s job role is to review communication practices for their effectiveness and obtain feedback from others. List at least 1 political, 1 economic, 1 social and 1technological factor that should go into this review.
  1. When the video ‘THE OASIS’ was being filmed what legal and ethical considerations and disclosure would need to have been assessed before the film was released?
  1. After reading the scenario, watching the film and reading the impact statement, what was the communication strategic plan for this campaign and how effective was it in reaching its audience and objectives?

CHCCOM003 Develop Workplace Communication Strategies

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