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GSB007 Marketing for Managers

Question

Answered

Questions:

Using the sample Sonic Marketing Plan in the Appendix (A1-A7) and/or the Sample Marketing Plan – Pegasus Sports International (pages 83-87) from the prescribed text, develop a marketing plan for your chosen organisation.You may use your work from Assessment Task 1, in summary form only, as part of this plan document.

Assessment Submission Requirements:
1. Your assessment is to be written in a business format.
2. Include reference to a minimum of 3 suitable academic journal and/or business articles in your assignment. You can search the AIM Library database, or use some of the ones provided in the Additional Resources section under each topic in my ABS.You may also have to research other online industry related articles to support your research.
3. Your report must not exceed 3500 words.

Note, any executive summary, table of contents, tables and reference list are not included in the word count.
4. Appendices and tables may be used to clarify and support your arguments, but should not be used to circumvent the word count limit.
5. Submit to the Assessment section of myABS as one document.

Assessment Criteria
Please refer to the detailed marking rubric on the next page.Each week, you are required to Complete the topic by topic self-assessment multiple choice questions in myABS.

Assessment Format:
Engagement and participation for this unit will be assessed via the topic by topic self assessment multiple choice questions, which can be found in myABS.

Assessment Criteria:
The results for each of your topic by topic self-assessment multiple choice questions in myABS will build to form your overall Assessment Task 3 result.There are ten topics, each with ten multiple choice questions.

GSB007 Marketing for Managers

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MKGT420 marketing

Forum 3Your initial posting for Forum 3 requires you to providein response to the following:Marketing communication objectives provide guidance for communication campaign development. While not always shared with the public, experts can identify them just by looking at the messages that are communic ...

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MKT10007 Fundamentals of Marketing

Question: Purpose or Overview To develop understanding of marketing management tasks and of how marketing fits into other business functions within an organisation Use research information and apply marketing concepts to propose ethical, creative solutions Assignment Overview First, as ...

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Question: Case Study reports Students are expected to analyse and prepare a report for two case studies. Case # 1: Digital Luxury Services
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BSBRES401 Analyse and Present Research Information

Task Assessment Task 1: Written Questions Task summary This is an open book test. Questions must be completed within 1 hour. Students need to answer all of the written questions correctly. Answers must be word processed and sent to your assessor as an email attachment. Required Access ...

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