Using the sample Sonic Marketing Plan in the Appendix (A1-A7) and/or the Sample Marketing Plan – Pegasus Sports International (pages 83-87) from the prescribed text, develop a marketing plan for your chosen organisation.You may use your work from Assessment Task 1, in summary form only, as part of this plan document.
Assessment Submission Requirements:
1. Your assessment is to be written in a business format.
2. Include reference to a minimum of 3 suitable academic journal and/or business articles in your assignment. You can search the AIM Library database, or use some of the ones provided in the Additional Resources section under each topic in my ABS.You may also have to research other online industry related articles to support your research.
3. Your report must not exceed 3500 words.
Note, any executive summary, table of contents, tables and reference list are not included in the word count.
4. Appendices and tables may be used to clarify and support your arguments, but should not be used to circumvent the word count limit.
5. Submit to the Assessment section of myABS as one document.
Please refer to the detailed marking rubric on the next page.Each week, you are required to Complete the topic by topic self-assessment multiple choice questions in myABS.
Engagement and participation for this unit will be assessed via the topic by topic self assessment multiple choice questions, which can be found in myABS.
The results for each of your topic by topic self-assessment multiple choice questions in myABS will build to form your overall Assessment Task 3 result.There are ten topics, each with ten multiple choice questions.