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HI5004 Marketing Management Questions Assignment

Question

Answered

Task:

Purpose:

This assignment is designed to assess your level of knowledge of the key topics covered in this unit

Unit Learning Outcomes Assessed:

Student will be able to integrate theoretical and practical knowledge of Marketing Management

Research the tools for gathering marketing information and utilise the tools to assess markets

Evaluate consumer behavior and its effect on business performance

Conduct and apply marketing research to enhance decision making including segmentation and targeting and positioning

Develop creative marketing strategies for new product development including product, price, people and promotion - Generate creative strategies for customer acquisition and retention

The questions to be answered are:

Question 1 

Covid-19 as a large bulldozer is an apt image where businesses and the economy are concerned. But whilst our day to day lives have changed, for business, the show must go on — or else risk complete failure. It is undeniable that some businesses won’t be able to thrive during this period. But with creative thinking and a change of tactics, many businesses will be able to adapt and succeed, even during a lockdown.

Select one industry in the list below:

Fashion

Tourism

Hospitality

Education

Retail

Food

You are required to provide and discuss some suggestions to adapt the marketing strategy of the industry selected for Covid -19. 

Question 2

Lovemarks – The future beyond brands

Lovemarks is a marking concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi.

Do you agree with Kevin about Lovemarks concept? If yes, why and if no, why not? You have to use the information from the links to support your discussion 

Question 3 

1. What are the benefits for the company to understand about consumer behaviour?

2. Using the information from the video and discuss about the tools that company can use to understand about consumer behaviour

HI5004 Marketing Management Questions Assignment

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Apple Watch Smartwatches

Apple Inc. is an American multinational technology organization which has its headquarters in Cupertino in California. The enterprise engages in the designing, development and selling of consumer electronics and related computer software products along with the related online services. The compan ...

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Behavioural Finance

Assignment 2 A ppendix 2 : Bias identification quiz Pompian, M 2012, Behavioural finance and investor t ypes: Managing b ehaviour to make better investment d ecisions, John Wiley & Sons, Hoboken , (Chapter 3, pp. 25 44) . COPYRIGHT COMMONWEALTH OF AUSTRALIA Copyrigh ...

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Perception And Clashing Views

Assignment 2 A ppendix 1: BIT orientation quiz Pompian, M 2012, Behavioural finance and investor types: m anaging b ehaviour to make better investment d ecisions, John Wiley & Sons, Hoboken, NJ, pp. 93 94. COPYRIGHT COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 ...

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