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HI5004 Marketing Management

Question

Answered

Question:

1.

Covid-19 as a large bulldozer is an apt image where businesses and the economy are concerned.

But whilst our day to day lives have changed, for business, the show must go on — or else risk complete failure. It is undeniable that some businesses won’t be able to thrive during this period. But with creative thinking and a change of tactics, many businesses will be able to adapt and succeed, even during a lockdown.

Select one industry in the list below:

  • Fashion
  • Tourism
  • Hospitality
  • Education
  • Retail
  • Food

You are required to provide and discuss some suggestions to adapt the marketing strategy of the industry selected for Covid -19.

2.

Lovemarks – The future beyond brands

Lovemarks is a marking concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi.

Watch the video and the paper in the links below and provide your opinion. Do you agree with Kevin about Lovemarks concept? If yes, why and if no, why not? You have to use the information from the links to support your discussion. http://redrose.consulting/speeches/the-power-of-love/ http://www.saatchikevin.com/lovemarks/future-beyond-brands/

3.

https://www.youtube.com/watch?v=jeQ7C4JLpug

Watch the video in the link above and answer the following questions:

  • What are the benefits for the company to understand about consumer behaviour?
  • Using the information from the video and discuss about the tools that company can use to understand about consumer behaviour

Answer the question in 300 words and you must use the information from the video to support your discussion

4.

You are marketing manager for a noodle company. Your company is launching a new noodle soon called ‘Amazing Thai’. This noodle tastes delicious and uses Thai ingredient.

Define the term “target market”, and suggest a potential target market for new ‘Amazing Thai” noodle

5.

Watch the video in the link below and answer the questions:

https://www.youtube.com/watch?v=I8_gmYNCQ1g What is Zara’s product strategy?

How did Zara take over the industry using “fast fashion”?

Answer the question in 300 words and you must use the information from the video to support your discussion (

6.

You work as a sales representative in a company that manufactures surgical equipment. Before calling on an important prospect, you decide to search the Internet and find out details about her/him. What step in the selling process is being carried out here? What is the importance of this step?

Answer this question in 300 words with 2 references to support your argument

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

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Different Sources of Innovation

1 Submission Front Sheet Assignment Code: ABRQF0033H38CH/TA Programme: BTEC HND in Hospitality Management (RQF) Unit Title and Number: Concepts and Innovation in Hospitality (Unit 38) RQF Level and Credit value: 5; 15 credits; Unit Code: R/616/1823 Module T ...

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Potential Adverse Effects

BSB61218 ADVANCED DIPLOMA OF PROGRAM MANAGEMENTProgram RiskBSBPMG616 Manage program riskii This workbook has been designed for use in conjunction with information and materials provided at lecture and tutorial sessions. Students should attend all timetabled sessions so they can obtain all subject ...

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Role of Innovation

INNOVATION IN HOSPITALITY INDUSTRY AN ANALYSIS ON MARRIOTT INTERNATIONAL HOTELS INTRODUCTION • The hospitality industry is highly service oriented, in which the main objective of the business organizations is to optimize the rate of customer satisfaction through the provision of th ...

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Nvidia Operations

Running head: Nvidia Operations Report Nvidia Operations Report B ryan Huynh, Clayton Tran, Paulina Trans, Md Ibrahim Rashid, John Wen Department of Business, San Jose State University BUS5 140: Fundamentals of Operations Management Professor Michael Ashley October 19, 2021 Nvidia Operatio ...

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