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MBA404 Consumer Behaviour and Marketing Psychology

Question

Answered

Your task

Individually, you are required to create a 7 to 8-minute video, in which you must discuss and critically analyse your recent purchase of a product or service based on the 5-step Consumer Decision Making Process.

Assessment Instructions

Before making a choice, please conduct preliminary research first to determine the availability of information. If you find that the number of sources about your chosen product or service is limited, please consult your workshop facilitator to discuss an alternative option.

Once you have chosen your product or service, your task is to record a narration of each of the steps of the Consumer Decision Making Process on video and provide the viewer with an in-depth critical analysis of how you have moved through each of the steps. In your analysis, you will need to explain and demonstrate the steps, along with your identification of any possible issues that occurred during this process. The findings presented in the video must be based on primary research and can be reinforced by analysis of relevant secondary data. In addition to this, your analysis must incorporate theories and concepts related to consumer behaviour discussed in the topics from weeks 2 to 5. More specifically:

1. Identify and analyse the need and want that led you to the purchase of the chosen product or service.

2. Identify and examine the internal and external sources of information that you used in making your decision to buy the chosen product or service.

3. Evaluate alternatives and narrow down the attributes of the chosen product or service that satisfy your need and want.

4. Identify and analyse available purchase methods to determine how these methods impacted on your decision-making process.

5. Analyse your post-purchase behaviour by identifying the features of the chosen product or service that reduce cognitive dissonance.

MBA404 Consumer Behaviour and Marketing Psychology

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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COIT 20246 ICT Services Management

Tasks There are ten (10) tasks, one for each week:  the tasks are detailed below.  There is a table to complete for each task.  Please fill in the information required. Note:  Each resource summary should be around 200-300 words. Each summary should briefly explain:   ...

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Operators Of Hotels And Motels

Course- BUS310 THFE- Form A Spring -2020-2021 Page 1of 3 Exam starts :10/6/2021 Starting time: 6:05PM Cut-Off Date :12/6/2021 Cut off Time: 6:05PM Total Marks :100 Duration: 48 Hours Contents: Instructions, Warnings and Declaration ……………………………………………………… ...

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BSBMKG605 Evaluate International Marketing Opportunities

Question: You are required to research and analyse the global market environment, assess marketing factors and risks and identify the viability of international marketing opportunities. Instructions This assessment task requires you to research and analyse the global market environment and iden ...

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Contributes To Local Economy

Running head: MANAGEMENT Management Name of the Student Name of the University Author Note MANAGEMENT Answer 1a: The strengths and weaknesses of abig hotel are as follows: Strengths: Provision of a safe occupation away from home for the travellers -This means that big hotel rooms have plenty ...

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