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Question

Answered

Question:

ASSESSMENT DESCRIPTION:

The research proposal shall be a maximum of 1,000 words and should include background information; problem definition; proposed data collection methods, sampling; and suggested analysis.

ASSESSMENT SUBMISSION:

Research proposal and supporting materials (if any) must be submitted online in Moodle. All materials MUST  be submitted electronically in Microsoft Office format. Other formats may not be readable by markers. Please be aware that any assessments submitted in other formats will be considered LATE and will lose marks until it is presented in Microsoft Office format. No paper based or hardcopy submission will be accepted.

You can search for peer-reviewed journal articles, which you can find in the online journal databases and which can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but should not be overused – these should constitute no more than 10% of your total list of references/sources. Additional information and literature can be used where these are produced by legitimate sources, such as government departments, research institutes such as the NHMRC, or international organisations such as the World Health Organisation (WHO). Legitimate organisations and government departments produce peer reviewed reports and articles and are therefore very useful and mostly very current. The content of the following link explains why it is not acceptable to use nonpeer reviewed websites: Why can't I just Google?

Assessment Task:

Student will prepare and submit a detailed marketing research proposal. The subject of the proposal will be an applied marketing research question of the students’ choice (subject to approval by the lecturer). This assessment is individual for project course.

The detailed proposal will have a maximum length of 1,000 words and will include a discussion of the background information and research problem, a suggested research methodology, and proposed data analysis.ASSESSMENT DESCRIPTION:
The research proposal shall be a maximum of 1,000 words and should include background information; problem definition; proposed data collection methods, sampling; and suggested analysis.

MKMR303 Marketing Research Project Management

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