This unit aims to develop deep understanding of the complexities of organisations that operate internationally and how that affects strategy development. The unit will use reasoned and researched perspectives and aims to develop alternative perspectives.
Be able to evaluate and critique international organisational policy and strategy
Identify and critically evaluate the conceptual grounds on which current perception of international organisational policy and strategy are based
Critically analyse the impact of political structures, culture, language, religion and beliefs, social customs, ethnicity, ethos and geographical location of current perceptions on international organisational strategy
Determine how to maximize organisational effectiveness and strategy by using findings of political and ethnographic study exploit outcomes
Be able to evaluate the impact of cultural influences on international organisational decision making
Critically assess the roles of religion, political structures, cultural norms, ethnicity, ethos, the concept of ’the State’, business and economic models and globalisation in the development of international organisational policy and strategy
Critically evaluate how the roles of religion, political structures, cultural norms, ethnicity, ethos, the concept of ’the State’, business and economic models and globalisation affect the process of and participation in decision-making and enable a consensus view of international organisational policy and strategy
Be able to challenge the nom concepts of stakeholder power, status and roles
Critically evaluate and explore contrasting stakeholders structures, their power and status
Produce researched, logical, powerful and coherent arguments for discussion with stakeholders and influencers that challenge the status quo on thinking and structures.
You are a senior manager of culture and communications in a multinational organisation. As part of its expansion projects, your organisation is preparing strategic intervention plans and your role is critical in this regards. Your management has advised you to prepare report entailing following requirements:
Evaluate the organisation’s business potential in international markets with special reference to factors such politics, economy, religion, environment, legislation and technology. Elaborate, as based on ethnographic findings, how your organisation can use the findings of ethnographic marketing research.
Culture influences the life of people in different ways. Lifestyles, buying behaviours and consumption are highly impacted by the culture of a country/territory. Evaluate as how culture as influential factor has impacted the international strategic decision making in your organisation.
Based on the fact that Stakeholders’ power and influences vary considerably as per their categories and nature of interactions.Critically evaluate as how influencers can challenge he status quo and change the balance of power in favour of your organisation.