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Question

Answered

Questions:

(1) To effectively communicate the findings of the marketing research project 
(2)  To provide interpretations of those findings in the form of sound and logical recommendations,  
(3)  To establish the credibility of the research project, and  
(4)  To serve as a future reference document for strategic or tactical decisions. 
 
1.What associations do consumers hold with Chris Hemsworth and Channing Tatum? 
2. What are consumer attitudes towards Rule 1 Proteins?  
3. Which celebrity is more familiar?  
4. Does consumer purchase intention differ depending if Chris Hemsworth or Channing Tatum is endorsing the brand?  
5. Which celebrity do consumers perceive to be a better fit with Rule 1 products?  
6. How does perceptions of ‘celebrity to product fit’ influence consumer intention to purchase Rule 1 proteins? 
7. How do consumer attitudes and behaviours differ depending on a consumer’s demographic and psychographic profile? 
 
1.identify the associations that consumers have with Chris Hemsworth.
2. To identify the associations that consumers have with Channing Tatum.
3. To compare and contrast consumer associations between Chris Hemsworth and Channing Tatum.
4. To determine if consumers overall attitude toward Rule 1 Proteins is negative or positive (significantly different to a mean rating of 3 on a five point scale).
5. To compare consumer familiarity of Chris Hemsworth against familiarity of Channing Tatum.
6. To determine if consumer purchase intention differs depending if Chris Hemsworth or Channing Tatum was featured in the advertisement.
7. To compare consumer perceptions of celebrity to product fit between Chris Hemsworth and Channing Tatum.
8. To determine the relationship between consumers perceptions of ‘celebrity to product fit’ and purchase intention.
9. To determine the relationship between age (age groups 18-35 and 36+ years) and Protein use (light, medium, heavy).
10. To compare attitudes towards Rule 1 Proteins between light, medium, and heavy protein users.

MKTG2010 Marketing Research

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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Sales Orientation

INFORMATION ON PROJECT TYPE : INDIVIDUAL (NOT GROUP ) DUE DATE Listed on Titanium. Please submit your work on Titanium before the deadline QUALITY OF WORK : YOU MUST MAKE A SERIOUS EFFORT AND EXPLAIN IN DETAIL YOUR THOUGHT PROCESS AND REASONING , BACKED UP BY SEARCH RESULTS AND F ...

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CSBA2200 marketing fundamental

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ADV4411 Multicultural Marketing Communication

Task: Ethnographic Research Paper Cultural competence requires the ability to step outside one’s cultural comfort zone. Learn more about your culture by comparing and contrasting it to the outside cultural group chosen. For this assignment, you will select a cultural group to which you do not ...

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