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Marketing Strategy Report
words. Font 12 Times New Roman ...
Marketing Strategy Report
words. Font 12 Times New Roman, 1.5 line spacing, 2cm margins all
using bullet points and abbreviations is acceptable, including pictures
the body is acceptable, appendices are also acceptable.
Please review the
Table of Contents
Executive Summary [150 words on key findings]
[just pick one]
Detail the buyer persona, using:
Identification and profile
Try not to use just demographics, as they are somewhat meaningless in
Please review Moodle books and learning materials on Moodle
to support your learning.
You may consider the following:
a description of where your buyer persona spends their time both online and
a description of the types of content that your buyer persona prefers
a description of the type of social networks and other channels that your buyer persona prefers to
access and uses regularly
a description of issues and challenges that hinder the buyer persona from finalising a sale
Customer, consumer or influencer
identify the role of your buyer perso
na as a customer (e.g., parent), a
consumer (e.g., child), an influencer or a combination of all three
use sample quotes from your buyer persona to make them come alive
use sample quotes of the messages that you might send to your b
uyer persona in your
what are they keywords or phrases that you will associate with your buyer persona?
Please also i
buyer journey map to
illustrate how the buyer persona makes decisions
enables you to ju
stify your strategies later on].
Digital Marketing Objective
T objectives for your campaign/
the material from
should be used to inform these objectives.
[3 digital and 1 offline] [
You must develop and explain at least three (3) digital standalone strategies for your brand and an additional
one (1) more traditional marketing strategy.
comprehensive strategic marketing plan on how you will drive the success of your chosen brand/organisation.
your offline strategies need to be cohesive with your digital strategies. You may want to consider
Appendices (if applicable)
0 marks are
for communication skills.
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